LIFE WELL WORN // SAIGON

Slash in Brackets’ debut collection comes alive in Saigon, now known as Ho Chi Minh City, a place where scooters race the sunrise, alleys glow with drifting light and the scent of cà phê clings to the air. The city itself becomes a companion, setting the pace for every step.

Through the campaign, two strangers wander the streets, drawn together not by plan but by the city’s restless energy. Their story isn’t scripted, it’s found in fleeting glances, shared laughter and the quiet ease of exploring side by side.

Muted earth tones anchor the collection, interrupted by a flash of Vietnamese red, bold as a passing scooter, alive as the city itself, and balanced with butter-stone shade soft as morning light. Classic silhouettes carry the weight of craft yet move with a freshness that belongs entirely to today. This collection is both a journey and an invitation to step into the unfamiliar, to connect without reason and to discover that true luxury lies in how we move through the world and who we meet along the way.

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Produced by 331ACreative
Art Director : Jess Huynh
Photography : Anh Quan Nguyen
Stylist : Jess Huynh
Retoucher : Thanh Dat
Set Assistants : Thanh Dat, Suzie, Mai Cam
Models : Anthony Hoang & Mango Nguyen

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